We use cookies to collect and analyze information on site performance and usage, provide social media features, and enhance and customize content and advertisements. Learn more
Increasing Revenue Per Visit by 36% Using Data

April 20, 2021

Increasing Revenue Per Visit by 36% Using Data

Table of contents

Absolut Rent Brännvin or “Absolutely Pure Vodka” was originally produced in southern Sweden in 1879. Now known simply as Absolut Vodka, the company was founded by Lars Olsson Smith, who famously offered free boat rides for guests to visit his distillery.  Today, Absolut has grown to be one of the largest brands of spirits in the world and is sold in 126 countries. Over the years a few things haven’t changed — all of the brand’s production still takes place in and around the village of Åhus Sweden and Absolut remains committed to offering visitors a superior experience.

As a brand rich in history and with a loyal following, the marketing team at Absolut embarked on an ambitious project to develop a brand home in Åhus with the support of BRC Imagination Arts and AnyRoad. 

In April 2021, we spoke with Kenneth Hoffström, Site Manager, and Lisa Fleron, Operations Manager to document the story of the Absolut Home.

Click here to learn how they used data to grow revenue per visit by 36%.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.