CRM Marketing Software: Top Platforms 2026

Last updated: February 20, 2026

Key Takeaways for Experiential CRM Marketing

1. Most companies use CRM systems, but experiential brands need platforms that connect event data, remove silos, and prove ROI.
2. HubSpot, ActiveCampaign, and Salesforce excel at automation, while AnyRoad focuses on experiential marketing with AI insights and purchase tracking.
3. Top selection criteria include event ROI tracking, first-party data capture, AI feedback analysis, and smooth integrations with your current tools.
4. AnyRoad delivers measurable results: Absolut lifted revenue per visit by 36%, Diageo raised NPS by 16 points, and Proximo captured 69% more guest data.
5. Integrate experiential data into your CRM by booking a demo with AnyRoad today.

How CRM Marketing Software Supports Revenue Growth

CRM marketing software brings customer data into one place, automates personalized campaigns, and supports revenue growth with clear customer views. These platforms combine customer relationship management with marketing automation features such as email sequences, SMS campaigns, lead scoring, and behavioral segmentation. Core capabilities include automated workflow triggers, AI-driven personalization, multi-channel campaign management, and analytics that track customer lifetime value. Companies using CRM systems report an average 29% increase in sales through better data management and targeted outreach. Experiential brands gain the most value from CRM software that integrates event data, captures feedback from every attendee, and links offline experiences to online and in-store purchases.

Top 10 CRM Marketing Platforms for 2026

1. HubSpot CRM & Marketing Hub for Inbound Growth

HubSpot offers a leading inbound marketing platform with a user-friendly interface and strong automation. The software supports email marketing, landing pages, social media management, and lead nurturing workflows. Pricing includes a free CRM tier with basic features, then around $20 per month for Sales Hub Starter and more for Professional tiers. HubSpot stands out for content marketing tools, SEO features, and detailed attribution reporting. Advanced customization remains more limited than some enterprise platforms, and costs rise quickly for larger teams that need complex automation.

2. ActiveCampaign for Advanced Email Automation

ActiveCampaign focuses on powerful email marketing automation with behavioral triggers and deep segmentation. Plans start at $15 per month, and the platform ranks as a strong all-rounder for sales and marketing automation. Features include predictive sending, dynamic content personalization, and A/B testing across email, SMS, and on-site messaging. ActiveCampaign connects with event tools like Eventbrite and Cvent to automate attendee follow-ups. The platform has a steeper learning curve for new users and lighter native CRM features than dedicated sales systems.

3. Salesforce Sales Cloud & Marketing Cloud for Enterprises

Salesforce delivers enterprise-level CRM with extensive customization and a large integration ecosystem. Salesforce holds about 23% of the enterprise CRM market. Pricing runs from $25 per user monthly for Starter Suite to $350 per user monthly for Unlimited, and Marketing Cloud starts at $1,500 per organization monthly. Einstein AI supports predictive lead scoring, opportunity insights, and automated activity logging. Salesforce works well for complex workflows and industry-specific needs. However, setup can be complex, and total cost often feels high for smaller experiential brands without technical teams.

4. AnyRoad for Experiential CRM and Event Data Integration

AnyRoad turns experiential marketing into measurable revenue through rich event data and AI insights. Traditional CRMs often treat events as isolated activities. AnyRoad captures first-party data from every attendee with FullView technology, analyzes feedback with PinPoint AI, and links experiences to purchase behavior through Purchase Conversion Tools. The platform connects with HubSpot, Salesforce, Klaviyo, and Stripe through Zapier or direct APIs. AnyRoad customers see clear results: Absolut increased revenue per visit by 36%, Diageo raised NPS by 16 points, and Proximo captured 69% more guest data. Custom pricing supports enterprise needs for CPG and alcohol brands that require detailed experiential ROI tracking. Prove ROI from experiences with AnyRoad's event data integration.

5. Klaviyo for Ecommerce-Focused Automation

Klaviyo serves ecommerce brands with automation based on purchase history and browsing behavior. The platform specializes in email and SMS marketing for retail, with predictive analytics for customer lifetime value and churn risk. Klaviyo integrates deeply with ecommerce platforms and supports advanced behavioral triggers. It does not provide full CRM depth for complex sales teams and offers limited event management features compared with experiential platforms.

6. Marketo Engage for B2B and Enterprise Campaigns

Marketo Engage from Adobe supports enterprise marketing with advanced lead scoring and account-based marketing. Teams use it for multi-touch attribution, journey mapping, and robust B2B campaign management. Marketo integrates well with Salesforce and other enterprise tools. The platform often requires technical expertise for implementation and daily management, so it suits teams that prioritize power over simplicity.

7. Pipedrive for Simple Sales Pipelines

Pipedrive centers on visual sales pipeline management with straightforward automation. Pricing starts at $14 per user monthly and covers core needs for many small and mid-sized businesses. Features include deal tracking, activity reminders, and basic email integration. Pipedrive works well for simple sales cycles but lacks advanced marketing automation and experiential data features.

8. Zoho CRM Plus for Budget-Conscious Teams

Zoho CRM Plus offers a broad business suite with the Zia AI assistant for predictive analytics. Zoho CRM Plus starts around $45 to $57 per user monthly, while standard Zoho CRM includes a free tier and paid plans from $14 per user monthly. This structure supports growing teams with limited budgets. Zoho includes social media monitoring, survey tools, and basic marketing automation. Some users find the interface crowded, and customization depth trails more specialized platforms.

9. Keap for Small Service Businesses

Keap combines CRM and marketing automation for small businesses in a single platform. Pricing starts at $249 per month and includes broad automation features. The software supports appointment scheduling, payment processing, and simple ecommerce. Keap fits service-based businesses but does not provide the advanced event data capabilities that experiential campaigns require.

10. Creatio for No-Code Process Automation

Creatio focuses on no-code CRM customization with strong process automation and case management. The platform offers industry templates and visual workflow builders for complex operations. Creatio supports advanced integrations and custom app development. The learning curve can feel steep, and many experiential brands may find the platform more complex than they need for marketing automation.

CRM Marketing Software Comparison for Experiential Teams

Use this comparison table to review key automation features and event data capabilities across leading platforms.

Choosing the Right CRM for Experiential Brands

Best CRM Options for Small Experiential Teams

Smaller experiential brands often start with Zoho CRM for its low cost and HubSpot for its free tier. Both platforms deliver core email marketing and lead tracking without heavy complexity.

Best CRM Platforms for Marketing Automation

ActiveCampaign and HubSpot stand out for broad marketing automation, while AnyRoad focuses on experiential marketing with event data capabilities that traditional CRMs do not provide.

Experiential brands should evaluate CRM marketing software based on event ROI tracking, first-party data capture, AI feedback analysis such as AnyRoad's PinPoint, compliance support for regulated industries, and scalability. Integration strength also matters, so platforms should connect cleanly with your tech stack through APIs, Zapier, or native connectors. Brands that run tasting rooms, tours, or live activations should favor CRMs that connect online and offline journeys instead of isolating event data. Book a demo to see how AnyRoad converts event data into practical customer insights.

Conclusion: Blending CRM and Experiential Data

Leading CRM marketing software in 2026 combines core relationship management with modern experiential capabilities. HubSpot, ActiveCampaign, and Salesforce provide strong CRM foundations, while experiential brands gain maximum value by pairing them with event data platforms like AnyRoad. This combined approach removes data silos, captures rich first-party data from every attendee, and links offline activations to revenue results. Transform your experiences into revenue with AnyRoad's AI-powered experiential marketing platform.

Frequently Asked Questions

How does CRM differ from CRM marketing software?

Traditional CRM tools focus on sales pipelines and customer records, while CRM marketing software adds automated marketing features. These platforms include email automation, behavioral triggers, lead scoring, and campaign attribution that standard CRMs do not offer. Experiential brands rely on these marketing features to nurture leads from events and activations with personalized follow-up campaigns.

How much does CRM marketing software cost in 2026?

CRM marketing software pricing varies by feature set and user count. HubSpot and Zoho offer free tiers with limited capabilities. Entry-level paid plans for tools like Pipedrive, ActiveCampaign, and Salesforce Starter usually start around $14 to $25 per user monthly. Mid-tier options often range from $50 to $100 per user monthly, and enterprise platforms can exceed $300 per user monthly. Experiential platforms such as AnyRoad use custom pricing based on event volume and integration needs, often delivering higher ROI for brands that run frequent activations.

Which CRM marketing tools work best with event platforms?

ActiveCampaign provides strong native integrations with event platforms such as Eventbrite, Cvent, and Bizzabo for automated follow-ups. HubSpot offers reliable integration through its marketplace and APIs. AnyRoad stands apart for full event data integration as a dedicated experiential platform that captures first-party data from every attendee, analyzes feedback with AI, and connects directly to CRMs like HubSpot and Salesforce. This structure helps brands avoid the data silos that often appear with traditional event tools.

Which AI features matter most in CRM marketing software?

Valuable AI features include predictive lead scoring, automated campaign adjustments based on performance, and behavioral segmentation that groups customers by engagement. More advanced capabilities include predictive lifetime value, automated content personalization, and send-time optimization. Experiential brands gain extra value from AI feedback tools such as AnyRoad's PinPoint, which reviews thousands of event responses and highlights trends and actions that improve future experiences.

How can I measure ROI from CRM marketing software for experiential campaigns?

Measuring ROI from CRM marketing software involves tracking direct and indirect revenue. Core metrics include email conversion rates, lead-to-customer conversion, customer lifetime value, and revenue per email. Experiential brands should also track event attendance, post-experience purchases, brand affinity, and Net Promoter Score shifts. Platforms like AnyRoad connect specific experiences to later retail purchases, which helps brands prove revenue impact from activations and support larger experiential budgets.