A customer persona is a fictional representation of your ideal customer based on market research and data analysis.
Psychographics are the characteristics and traits that define a particular group of people, such as their attitudes, values, interests, and lifestyles.
Demographics are the statistical characteristics of a population, including age, gender, income, education level, and race.
In-store activations are a popular marketing tactic used by brands to engage customers directly within a physical store environment.
Retail branding is a marketing strategy that involves creating a unique identity for a retailer that differentiates them from competitors.
Promotional events are planned activities or campaigns organized by businesses to promote their products, services, or brands.
Product sampling is a promotional activity that businesses use to allow customers to try their products before making a purchase through free samples.
Consumer engagement is when a customer actively participates with a brand or company through various channels, such as social media or email marketing.
Event marketing is a strategy that involves the creation and execution of events to promote a brand, product, or service.
Customer experience is the overall impression a customer gets from a brand or company, spanning all touchpoint, including product or service quality, customer service interactions, and even marketing messaging.
A marketing strategy is a business’s overall plan to increase brand awareness, revenue, and sales for a brand or company.
Sponsorship activation is when a company promotes its products or services through sponsored activities, events, or campaigns that enhance the visibility and appeal of the brand.
Interactive experiences in marketing are multi-faceted, engaging encounters where an individual actively participates with a brand or installation instead of receiving information passively.
Brand perception is how consumers view and interpret a brand based on their interactions, experiences, and received information.
Guerrilla Marketing is an advertising strategy that leverages surprise and unconventional interactions to promote a product or service.
Brand positioning is a strategic marketing concept that refers to how a brand distinguishes itself in the market, particularly in relation to its competitors.
Experiential marketing is the strategy of creating immersive experiences that engage customers with a brand.
Brand identity is the unique way a brand presents itself to the world. It encompasses everything from the company's name, logo, color palette, slogan, and typography to its messaging, tone of voice, and overall aesthetic.