Best Multi-Location Event Management Software for Brands

Last updated: January 29, 2026

Key Takeaways

1. Multi-location event management often relies on disconnected tools, duplicate data entry, and fragmented reporting, which creates inefficiencies and lost revenue for alcohol and CPG brands.
2. Generic platforms trigger third-party redirects, co-owned data, and disjointed guest journeys that weaken brand control and make ROI hard to measure.
3. AnyRoad offers centralized booking widgets, QR check-ins, AI analytics via PinPoint, and revenue tools that capture complete first-party data across every location.
4. Brands like Ben & Jerry's, Absolut, and Diageo report reduced wait times, 36% higher guest revenue, and 16-point NPS gains with integrated platforms.
5. Transform multi-location events with AnyRoad by booking a demo today to own your guest data and prove ROI.

The Problem: Multi-Location Event Chaos in Experiential Marketing

Multi-location experiential programs often create long lines, missing data, and frustrated guests. Ben & Jerry's faced two-hour average wait times because staff relied on manual tracking systems. Proximo Spirits discovered they lacked contact information for more than 66% of their guests, which blocked follow-up and revenue opportunities.

67.4% of event planners have changed or plan to change their event software, which signals broad dissatisfaction with current tools for multi-event management. Complexity grows further as 48% of event professionals are sourcing non-hotel locations like restaurants for 2026 events, which adds new variables for multi-location coordination.

Alcohol and CPG brands that run tasting rooms, brand homes, and field activations across multiple states feel these issues most acutely. Revenue leaks, staff burnout, and inconsistent guest experiences become routine. Book a demo to own your guest data and prove event ROI, and see how centralized management simplifies multi-location operations.

Operational Silos Across Locations Drain Time and Budget

Fragmented systems create silos of information that do not match up, which results in operational headaches and unhappy attendees who juggle different apps. These silos show up in several costly ways.

1. Duplicate Data Entry: Staff retype the same guest information into multiple platforms.
2. Vendor Fee Accumulation: Several overlapping subscriptions consume budget without delivering unified value.
3. Reporting Chaos: Teams manually compile spreadsheets from disconnected systems to build basic reports.
4. Staff Training Burden: New hires must learn multiple interfaces instead of focusing on guest experience.

Safety risks also increase when teams cannot see the full picture. Lack of unified command centers in multi-location events raises safety concerns, as seen in incidents like Astroworld 2021, which highlighted the need for real-time coordinated decision-making.

Fragmented Guest Journeys Reduce Revenue and Loyalty

Generic event platforms often push guests to third-party booking sites, which breaks the brand experience and interrupts the path to purchase. When this happens, brands lose control over the customer journey and forfeit valuable first-party data that fuels future campaigns.

39% of brands struggle to prove experiential marketing ROI, largely because disconnected data systems block complete measurement. The challenge grows when you consider that 61% of consumers are more inclined to purchase after attending an event, yet many brands lack the infrastructure to capture and act on that intent.

Traditional event platforms focus on filling events rather than protecting brand ownership. Co-owned data weakens targeting, personalization, and long-term relationship building. Brands need systems that keep guests inside a consistent branded flow while capturing detailed attendee insights at every step.

The Solution: AnyRoad as an AI-Powered Multi-Location Experience Platform

AnyRoad solves these issues with a single platform that unifies booking, on-site operations, analytics, and revenue tracking. The platform embeds directly into brand websites through white-labeled widgets, which removes redirects that weaken brand experience and ensures complete data ownership.

Several capabilities distinguish AnyRoad as a comprehensive multi-location event management software solution.

1. Centralized Booking: Embeddable widgets keep guests on your site and capture first-party data for every reservation.
2. On-Site Operations: The Front Desk app supports QR code check-ins, ID scanning, and digital waiver management for faster lines.
3. AI Analytics: PinPoint automatically analyzes feedback to surface trends, sentiment drivers, and NPS insights.
4. Revenue Tools: Purchase conversion features connect experiences to retail sales through cashback offers and sweepstakes.
5. Scalability: The Atlas Insights dashboard delivers unified reporting across all locations in one view.

The FullView feature captures data from every attendee in a group, not just the primary booker, which solves the common problem of missing two-thirds of guest information. Integrations with CRM, POS, and marketing automation tools create a connected data ecosystem that supports both on-site teams and corporate stakeholders.

Role-Based Benefits: Operations, Marketing, and Leadership

AnyRoad delivers specific outcomes for each team involved in multi-location experiences.

Operations Professionals (Tasting Room Managers, Brand Home Directors): Ben & Jerry's shifted 73% of bookings online, which removed two-hour wait times and reduced manual tracking errors. The Front Desk app standardizes check-ins across locations and simplifies staff workflows.

Marketing Executives (CMOs, Experiential Marketing Directors): Absolut increased guest revenue per visit by 36% by using AnyRoad data to support premium experience investments. Diageo gained a 16-point NPS lift by using AI insights to tailor flavor profiles and refine guest journeys.

Business Leaders (CEOs, General Managers): Horse Country scaled to 32 locations with a 40% increase in ticket sales. Loyalty tools and purchase conversion features then extended value beyond the visit and increased customer lifetime value.

Book a demo to own your guest data and prove event ROI and map these outcomes to your multi-location strategy.

Implementation follows a clear sequence that reduces risk and speeds time to value.

1. Embed booking widgets on brand websites to centralize reservations and data capture.
2. Deploy QR check-in systems across locations to streamline arrival and reduce lines.
3. Activate PinPoint AI to automate feedback analysis and uncover trends.
4. Integrate CRM and POS systems so customer and revenue data stay connected.
5. Track purchase conversions to quantify direct revenue impact from experiences.

Platform Comparison: Generic Tools vs Brand-Owned Systems

This comparison shows why more brands are replacing generic platforms that prioritize demand generation with systems that protect brand ownership and data control.

Measuring Multi-Location ROI With Unified Tracking

Tracking Attendance Across Distributed Locations

Accurate multi-location tracking starts with a unified system that captures real-time data at every touchpoint. Common tracking methods include digital check-in apps, QR code scanning, on-demand badge printing, multiple check-in stations, and self-service kiosks for real-time attendance across events.

Scalable check-in processes must work consistently across tasting rooms, pop-ups, and partner venues. QR code systems usually provide the best balance of cost and scale, while RFID supports deeper engagement data for high-end or high-volume experiences.

Tools That Connect CPG Brand Homes to Retail Sales

CPG brands that operate brand homes and tasting rooms need platforms that tie experiential data directly to retail performance. AI-powered analytics reveal which experience elements drive purchase intent, which helps teams refine on-site operations and post-event conversion programs.

Integrations with POS systems and retail partners enable closed-loop measurement that tracks how tastings, tours, and classes influence purchases across channels. This capability matters even more as 72% of companies have achieved better ROI with experiential marketing campaigns alongside regular activities.

Scaling Brand Experiences While Protecting Data

Brands that scale successfully keep full control of their data while expanding capacity and reach. Centralized platforms support consistent experiences across states and regions while feeding unified customer insights back to leadership.

Leiper's Fork Distillery illustrates this approach with a 97 NPS score and a reduction in management reporting time from a day and a half to 90 minutes. Their results show how the right platform can deliver both operational efficiency and high guest satisfaction at scale.

The Event Management Software market is projected to grow from USD 16.11 billion in 2026 to USD 28.13 billion by 2031 at a CAGR of 11.8% reflects rising demand for advanced multi-location capabilities.

Book a demo to own your guest data and prove event ROI and turn multi-location complexity into a strategic advantage.

Frequently Asked Questions

What is the best software for distillery tours in multiple states?

The best software for multi-state distillery tours combines scalable ticketing, AI insights, and full first-party data ownership. AnyRoad addresses distillery requirements with embeddable booking widgets that preserve brand consistency, Front Desk apps that speed check-ins, and PinPoint AI that analyzes guest feedback to refine tour content. The platform connects to existing POS and CRM systems so distilleries can see how tours influence retail sales and build complete guest profiles across every location.

How do you capture data from every attendee at group events?

Brands capture complete attendee data by going beyond basic registration and collecting information from each group member. AnyRoad's FullView feature supports this approach with custom questions and on-site check-in flows that gather data from every participant. The system records demographics, preferences, and feedback for all guests, which gives teams full visibility into group makeup and individual interests for future marketing and experience design.

What are the best Eventbrite alternatives for brands focused on data ownership?

Brands that want Eventbrite alternatives should focus on platforms that guarantee first-party data ownership instead of marketplace reach. Eventbrite co-owns data and promotes competitor events to your audience, which weakens control. Brand-focused platforms like AnyRoad embed directly into company websites and keep all guest data in your ecosystem. Key features to review include white-label booking flows, AI analytics, purchase conversion tools, and integrations with your existing marketing stack rather than isolated ticketing.

How do you keep track of multiple events across different locations?

Teams track multiple events effectively with a unified dashboard that aggregates real-time data from every venue. The most efficient setups combine QR code check-ins with centralized reporting that shows both location-level and global performance. Strong tracking programs include automated attendance monitoring, staff scheduling visibility, resource allocation across venues, and unified guest communications. Integrations with CRM and finance systems ensure event data flows cleanly into broader business reporting.

How do you measure ROI from brand experiences across multiple locations?

Measuring experiential ROI across locations requires connecting attendance data to downstream outcomes through integrated systems. Effective programs track shifts in purchase intent, brand affinity, acquisition costs, and lifetime value that stem from experiences. Advanced platforms link experiential touchpoints to retail sales through purchase conversion tools, which allow teams to calculate direct revenue impact. AI-powered feedback analysis then highlights which experience elements drive the strongest results and guides budget and design decisions across the portfolio.

Conclusion: Turn Multi-Location Events Into Measurable Revenue

Multi-location event management can shift from chaos and missed revenue to a predictable growth engine. A unified customer experience platform removes silos, captures complete first-party data, and delivers AI insights that translate directly into business results.

AnyRoad covers every stage of multi-location experiential marketing, from streamlined booking and efficient on-site operations to AI analytics and purchase conversion tools. Brands like Absolut, Diageo, and Horse Country already report higher guest revenue, stronger NPS scores, and major efficiency gains with centralized, data-driven event management.

The cost of fragmented systems continues to rise as guests expect seamless, personalized experiences. Book a demo to own your guest data and prove event ROI, and see how AnyRoad converts multi-location complexity into measurable growth.