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We are proud to formally announce our Lifetime Loyalty platform, aiming to transform brand experiences into recurring revenue streams for alcohol brands and beyond. This innovative platform enables brands to convert experiential marketing investments into premium membership programs, fostering predictable revenue and strong communities of brand advocates. The Lifetime Loyalty platform has secured partnerships with heritage distilleries including Heaven Hill Distillery, Nearest Green Distillery, and Lux Row Distillers, and craft brands like Castle & Key, Catoctin Creek Distilling, Tarnished Truth Distilling, and many more, demonstrating its broad market appeal.
The platform offers two core solutions: Bottle Clubs and Premium Memberships, providing end-to-end management that requires no additional headcount from the brands. These programs deliver curated shipments, exclusive access, and VIP experiences, helping brands attract, train, and retain high-value customers who become knowledgeable ambassadors in their key markets and communities. Early adopters have reported that experience-driven opt-ins via AnyRoad are converting to paid loyalty at four times the rate of traditional channels, with member spending increasing by 150% within the first year.
For more information about AnyRoad's Lifetime Loyalty solutions, visit anyroad.com/loyalty to schedule a demo.
Step 1: Evaluate Your Scheduling Software Needs
Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.
Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.
Scheduling Software Flowchart
We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.
As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.
Use the flow to gauge where you are on your journey!
2. Compare Booking Page Features and Pricing
Booking Page Features
Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:
