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July 21, 2023

Now You Can: Summer 2023 Product Updates

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Now You Can: Speed up check in, master activations & capture third-party bookings

As brand experiences continue to evolve, so does AnyRoad. And while rapid innovation has allowed us to develop the leading experiential marketing platform, it also makes it easier for new features and announcements to slip between the cracks.

Now You Can is our quarterly roundup of the most impactful new features and enhancements that directly enable you to scale, improve your brand experiences and achieve your goals.

So let’s get to it. Now you can…

Verify age and check-in guests faster with AnyRoad ID Scanning

Checking in guests and manually verifying IDs to age-restricted experiences such as alcohol tastings is slow, inconsistent, and introduces the risk of unintentionally allowing under-age guests into the experience.

With AnyRoad ID Scanning, you can now automatically verify IDs and check guests into experiences in seconds while capturing anonymized consumer insights to inform your reports.

How it works

  1. Allow your staff to scan any passport or U.S. Driver’s License using the Front Desk scanner to verify authenticity and identify underage and expired licenses
  2. Get results instantly to give staff and guests an immediate pass or explanation for failed verification
  3. Guest age, gender and location (city, state, zip) data are anonymized and aggregated in your ID Scanning dashboard, giving you valuable guest insights
Now you can: scan IDs

Master activations, events and off-site experiences

Did you know AnyRoad powers every experience type at any location? This includes activations in the field, hosted events, pop-up stores and more.

The latest enhancements to AnyRoad in-person data capture speeds up collection and makes it easy to localize the experience no matter where it is hosted around the globe.

Now You Can: collect faster

How it works

  1. AnyRoad Live is your on-site staff’s tool to capture consumer insights and marketing opt-ins from everyone who attends your activations or off-site event
  2. Follow-up surveys measure NPS, track experience impact and collect feedback
  3. Guest insights and experience impact are record in out-of-the-box dashboards for your to review and compare results

Capture more revenue from partners and third-party bookings

AnyRoad’s branded booking plugin makes it simple for guests to browse, book and pay for experiences directly from your website. But what about bookings listed by online travel agencies or from affiliate partners such as local hotels or tour operators? You have options.

Integrate your experience bookings with GetYourGuide

You can now extend your reach and revenue by allowing customers to book your experiences directly from GetYourGuide.com. This allows you to secure more bookings while maintaining consistent ticket types, pricing, availability and out-of-the-box insights whether the guest books from your website or GetYourGuide.

Empower partners to book your experiences from the Affiliates Portal

The self-service Affiliates Portal allows your partners to book guests for your experiences. Configure booking options, pricing, payments and more to define how your affiliates can book on behalf of guests while skipping the time and effort it takes to manage affiliates, bookings and payouts.

This allows you to increase revenue from affiliate bookings while reducing affiliate management time. 

Manage experiences your way

We’re constantly building better ways for you to manage your experiences and to make every brand interaction seamless for your consumers. 

AnyRoad’s latest enhancements also give you the ability to:

  • Report your way by filtering your Insights Dashboard by unpaid bookings
  • Trigger FOMO with a 20-minute, ADA-compliant checkout timer
  • Respond to guest messages from Salesforce (Service Cloud)
  • View and update guest waivers using Front Desk
Now You Can: manage your way

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis
  1. Website integration
  2. Branded booking page
  3. Configurability to match your brand
  4. Payment processing and add-on sales
  5. Automated reminders
  6. Automatic data analysis
  7. Feedback collection and analysis






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