Greg Klingaman

Greg Klingaman (he/him/his) is a retail and consumer sector executive with over 20 years experience leading business transformations and creating experiential destinations for major brands, including Johnnie Walker, Tommy Hilfiger, Calvin Klein, and The Home Depot. Based in Amsterdam, he is currently VP, Strategy and Field Operations EMEA for AnyRoad, the leading experiential marketing platform. At AnyRoad he is responsible for leading their international expansion, overseeing EMEA business operations, and helping alcohol and CPG brands to optimise their experiential investments. In his previous role as Global Retail Director at Diageo, he architected and led Diageo’s £185M investment in Scotch whisky brand experiences, headlined by the September 2021 opening of Johnnie Walker Princes Street in Edinburgh.