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December 13, 2022

AnyRoad Named High Performer in Six Categories in G2 2023 Winter Grid Report

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Debut on the report points to AnyRoad's category innovation and overall ease of use.

SAN FRANCISCO - December 13, 2022 - AnyRoad, the leading platform for data-driven experiential marketing, today announced that it has been named a High Performer in six categories as it debuts on the G2 Winter 2023 Grid Report. With an overall rating of 4.8 out of 5, this marks AnyRoad's first inclusion in the industry report, further validating their innovativeness and leadership trajectory within the industry.

The High Performer designation is driven primarily by the high rankings that AnyRoad has earned by verified customers for customer satisfaction in each of the six categories. A testament to the ease of use and overall performance of the AnyRoad platform. 

AnyRoad was listed as a High Performer in the following six G2 Winter 2023 Grid categories:

"For AnyRoad to debut on the G2 Grid in such positive positions based on actual customer feedback across the board is humbling," said AnyRoad COO and Co-Founder Daniel Yaffe. "We will not rest on our laurels, we are going to use this data to continue to innovate our data-driven experiential marketing platform so our customers can build better experiences for their customers."

Demonstrating AnyRoad's leadership in the experiential marketing platform space, AnyRoad is outpacing the competition. Highlights from verified customer feedback on the G2 platform:

With nearly 2 million verified reviews and 80 million annual visitors, G2 is the world's largest and most trusted software marketplace. Within each vendor category, products are ranked based on a number of different criteria that fall within two main areas; customer satisfaction and market presence. Based on their score, vendors are then placed into one of four quadrants on the Grid. Products in the High Performer quadrant are rated very highly by G2 users in customer satisfaction while also having strong market presence scores.

To read current reviews, write your own review, and hear from active AnyRoad users, visit G2's review page, www.g2.com/products/anyroad/reviews

About G2

G2 is the world's largest and most trusted software marketplace. More than 80 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on Twitter and LinkedIn.

About AnyRoad

AnyRoad is the leading experiential marketing platform that enables global brands to operate and optimize their events, tours, classes, and activations to grow brand loyalty and increase experience ROI. It allows companies to streamline and scale their experiential programs with a flexible, configurable platform and provides the powerful insights needed to accelerate business growth.

Unlike event management software, point solutions, or IT-developed tools, AnyRoad's unified platform manages the entire guest journey, from first brand interaction to brand loyalist. Companies like Budweiser, Diageo, Michaels, Ben & Jerry's, and The North Face all count on AnyRoad to prove the impact of their experiential marketing. For more information, visit www.anyroad.com

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis
  1. Website integration
  2. Branded booking page
  3. Configurability to match your brand
  4. Payment processing and add-on sales
  5. Automated reminders
  6. Automatic data analysis
  7. Feedback collection and analysis

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