How to measure sell through from your field events, brand activations and shopper marketing.

In person consumer engagement is a powerful way to connect with consumers, but it NEEDS to result in measurable sales, or budgets could be in jeopardy. In some emerging CPG verticals, like hemp derived cannabis beverages, non-alcoholic alternatives and health-conscious energy drinks, it’s uber important to do tastings in the field to gain market share. 

With AnyRoad Live! + Purchase Conversions, brands can seamlessly bridge the gap between in-person experiences and actual purchases, capturing rich consumer insights, AI powered feedback and unlocking that elusive first retail purchase

How do you connect experiential campaigns and bottom-line impact? Does awareness always mean sales?

By integrating incentives like rebates, loyalty points and sweepstakes into your events, we make it easy for customers to prove they’ve made a qualifying purchase that turns your field marketing budget into a true revenue engine.

Purchase Conversions enables brands to launch post-purchase campaigns that reward consumers for buying products after engaging in an in-person experience. 

Here’s how it works:

1. Engage Consumers - events or tastings; guests are invited to submit a purchase receipt from any retailer that carries your products
2. Verify the Purchase -  AnyRoad’s platform automates the receipt validation process, confirming purchase date, retailer, and product. You get all of that receipt data, including what else they purchased alongside your products. 
3. Deliver Incentives - Consumers instantly receive a rebate, offer, or sweepstakes entry that is fully compliant and trackable.
4. Capture Insights - Every transaction contributes to a powerful dataset, tying back real purchase behavior to individual experiences.

Tying offline engagement to retail sales has long been a challenge. Whether a consumer samples your beverage at a retail tasting or sees it at a festival, you can give them a reason to make that first purchase.

And because the system is built on AnyRoad’s secure, compliant infrastructure, you get a turnkey solution for running promotions across all 50 states, with built-in fraud prevention, age verification, and consumer opt-ins to grow your database:  In early rollouts, brands using Purchase Conversions have seen:

It’s not just about promotions—it’s about building a closed-loop system that rewards loyal behavior, activates retail sales, and deepens customer relationships.