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Craft spirits and craft beer brands in the U.S. can leverage AI in ways that mirror — but also creatively adapt — what leading CPG companies are already doing. Here's a breakdown of practical and high-impact uses of AI for saving money (efficiency) and driving revenue (sales and marketing).
To get comfortable, simply go to https://chatgpt.com/ for some practice prompts. Merely type into the “Ask Anything” chat like you would a google search but with as much detail as possible. Each of the use cases below have tool recommendations, but you can always export a report from AnyRoad, CRM tools and marketing automation resources and attach them to your chatgpt search by prompting, “Use the attached report to [FILL IN “DESCRIPTION” BELOW]...”
💰 1. Saving Money Through Efficiency
Use Case
Description
Example/Tool
Demand Forecasting
Predict production needs based on weather, seasonality, and past sales to reduce overproduction or stockouts
Forecastable, Futrli, and QuickBooks ML
Inventory Optimization
Track ingredient usage, shelf life, and product flow to minimize waste
IBM Watson or Crafted ERP with AI integration
Smart Scheduling
Optimize labor schedules for tasting rooms, production shifts, or pop-ups
Platforms like Homebase AI scheduling
AI-Powered Maintenance
Predict when brewing or distilling equipment will fail to avoid costly downtimes
Predictive maintenance with sensors + AI (used in industrial IoT by big players like Diageo)
Document Automation
Streamline TTB filings, state compliance, label approvals, and distributor comms
AI tools like Harvey AI (legal ops) or Klara
💸 2. Making Money Through Better Sales & Marketing
Use Case
Description
Example/Tool
Personalized Email & SMS Campaigns
Segment customers based on preferences (e.g., barrel-aged, IPA) and send tailored promotions
Automate generation of social posts, tasting notes, or release descriptions
Jasper, Copy.ai, or Canva AI
Dynamic Pricing
Adjust DTC pricing based on demand, inventory levels, or customer behavior
CPG brands like Coca-Cola test this; available through platforms like Wiser AI
Visual Recognition for Shelf Audits
Scan retail shelves (via photos) to track placement, competitor activity, and stock levels
Used by AB InBev with Trax or Vizit
Use Case
Description
Example/Tool
Product Launch Optimization
Predict the best market segments or channels for a new product based on sentiment and trend data
Trendalytics, Mintel AI, or scrape Reddit + TikTok
AI-Tuned Advertising
Optimize which creatives, headlines, and audiences perform best in Meta or Google ads
Mutiny, Replai, or Meta Ads Manager AI tools
Conversational Commerce
Suggest pairings, upsell products, and even take orders
Shopify-integrated tools for craft brand eCommerce
Voice of the Customer AI
Analyze reviews, tastings, and surveys to surface what flavors, packaging, or SKUs are resonating
Thematic, MonkeyLearn, or AnyRoad PinPoint AI
Influencer Discovery
Identify micro-influencers with real craft audience, not just followers
Modash, Upfluence, or Influencity AI
🚀 Experimental Ideas Tailored to Craft Alcohol
AI Beer or Whiskey Recipe Generator: Train an AI on your top-rated recipes, then suggest new SKUs based on flavor profiles, seasonal data, or trending ingredients.
Smart Menu Boards or Labels: Use generative AI to power QR-based dynamic labels that change tasting notes based on location, weather, or customer mood.
Geolocation + AI for Pop-up Strategy: Combine foot traffic data, brand affinity signals, and heatmaps to find new cities or festivals to target.
Automated Tasting Feedback Loop: Use tablets at tastings to collect notes, run NLP on feedback, and use insights for marketing copy or product development.
Plug AI tools into existing workflows (Klaviyo, Shopify, Google Sheets, etc.
Use AI for content and campaign ideation before you scale automation
TEST and LEARN
Step 1: Evaluate Your Scheduling Software Needs
Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.
Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.
Scheduling Software Flowchart
We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.
As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.
Use the flow to gauge where you are on your journey!
2. Compare Booking Page Features and Pricing
Booking Page Features
Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:
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