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Activations GLOSSARY

Brand Awareness

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What is Brand Awareness?

Brand awareness is the familiarity and recognition that a brand has among consumers. It allows for easier customer acquisition and a greater chance of product or service adoption. When a brand is memorable and recognizable, consumers will return again and again, leading to long-term loyalty and advocacy. 

Brand Awareness strategies

Brand Consistency

Brand consistency is the practice of presenting your brand image in a uniform and cohesive manner across all marketing channels. Simply put, it means that your brand elements - such as logo, color scheme, typography, messaging, and overall tone of voice - should remain consistent throughout your website, social media, advertising, packaging, and other touchpoints with the customers. 

Brand Values

Brand values are the guiding principles that shape how a brand interacts with its customers and the world at large. These values usually reflect the unique identity and vision of the company and can include anything from a commitment to quality, to a passion for sustainability, to a dedication to customer service. Customers who share the same values are more likely to connect with the brand on an emotional level, becoming advocates and helping to spread the word. 

Branded Social Media

Branded social media is a powerful tool for creating a unique and consistent brand voice across social media platforms. By sharing relevant and informative content, companies can position themselves as experts in their field and provide value to their followers. 

Branded Advertisement

Branded advertisement is a marketing strategy that is designed to increase brand awareness by associating a company's name and logo with specific products or services. This type of advertising typically employs the use of branded materials such as logos, slogans, and merchandise in order to create a more memorable and recognizable brand identity. Whether it's through social media, television commercials, or print ads, branded advertisements are a key component of any successful marketing campaign.

Branded Sponsorship

Branded sponsorship is the concept of a company aligning their brand with a specific event or individual for promotional purposes. Through a partnership with a brand, the event or individual gains necessary financial support and resources, while the company gains valuable publicity that can increase brand awareness. 

Why is Brand Awareness Important

Increased Sales

Brand Awareness helps build trust and credibility with potential customers, making them more likely to choose your products or services over those of your competitors. By creating a strong brand image that resonates with your target audience, you can develop a loyal customer base who will be repeat customers and advocates for your brand.

Customer Loyalty

By increasing your brand awareness, customers are more likely to remain loyal to your products or services. When customers are familiar with your brand, they have a greater sense of trust in your brand and a stronger connection to your values. This connection can lead to a positive experience, increased repeat business and customer loyalty.

Positve Brand Associations

When a brand gains more recognition, it paves the way for positive brand association. The more a consumer notices a brand, the more likely they are to trust it. In turn, the more comfortable people feel about a brand, the easier it is to create a loyal customer base. 

Brand Awareness Frequently Asked Questions

What is Brand Awareness?

Brand awareness is the familiarity and recognition that a brand has among consumers. 

What does Brand Awareness of a product mean?

Brand awareness of a product is the familiarity and recognition that a specific product or feature has among consumers.

Where do you increase Brand Awareness?

You can increase Brand Awareness through channels like social media, paid advertising, word-of-mouth, and influencer marketing.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.





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