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Activations GLOSSARY

Consumer Engagement

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What is Consumer Engagement?

Consumer engagement is when a customer actively participates with a brand or company through various channels, such as social media or email marketing. This interaction can take many forms, such as leaving reviews, sharing content, or responding to surveys. Consumer engagement allows businesses to build a relationship with their customers, which can lead to increased loyalty and sales.

Consumer Engagement Examples

Leaving Reviews

A huge part of consumer engagement is when consumers leave reviews on a product, service, or experience. Review sites like Google, Yelp, and Tripadvisor are great examples of public forums that showcase brand ambassadors, as well as consumers with critical feedback for improvement. 

Sharing Content

Sharing content on social media is a great example of consumer engagement. When a consumer interacts with a brand on their social media, it shows their interest and excitement around what the business is posting. Often, this helps spread their brand message organically through natural word-of-mouth.

Creating User Content

Rather than just sharing brand made content, an even more powerful form of consumer engagement is when users create their own social media content about a product, service, or experience. This is word-of-mouth marketing at its finest, showcasing the creativity of your brand ambassadors and proving their advocacy.  

Survey Responses

Survey responses can provide valuable insights into the customer experience, including their likes, dislikes, and suggestions for improvement. Analyzing survey responses can help companies identify areas for growth and adapt their strategies to meet the needs of their customers. 

Consumer Engagement Benefits

Increased Customer Loyalty

When customers feel engaged with a brand, they tend to trust it more and feel a greater sense of connection with it. Engaged consumers are more likely to promote a brand and share positive experiences with others, which in turn can lead to increased sales and brand recognition. By creating opportunities for consumer engagement, such as through social media, email marketing campaigns, or in-store activations, brands can foster a sense of community and deepen their relationship with customers. 

Improved Revenue and Sales

Consumer engagement is a fundamental strategy that businesses can use to increase their revenue and sales. Engagement involves establishing a relationship with potential and existing customers, which can help create trust, loyalty and a sense of community. Consumers are more likely to purchase from businesses they feel connected to and are loyal to. 

Better Brand Awareness

Consumer engagement creates a strong connection between the brand and the target audience for better brand awareness. When consumers engage with a brand through social media, events, or other channels, they develop an emotional attachment and a deeper understanding of what the brand represents. This, in turn, leads to increased brand awareness, as consumers are more likely to tell others about their positive experiences and become loyal advocates for the brand. 

Consumer Engagement Frequently Asked Questions

What is Consumer Engagement?

Consumer engagement is when a customer actively participates with a brand or company through various channels, such as social media or email marketing.

Why is Consumer Engagement important?

By actively involving customers in the development and improvement of products and services, businesses are able to establish a deeper understanding of their needs and preferences. This creates more meaningful and long-lasting relationships with customers, which can lead to increased sales and revenue.

What’s the purpose of Consumer Engagement?

Consumer Engagement creates more meaningful and long-lasting relationships with customers, which can lead to increased sales and revenue.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.





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