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Activations GLOSSARY

Customer Experience

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What is Customer Experience

Customer experience is the overall impression a customer gets from a brand or company, spanning all touchpoints, including product or service quality, customer service interactions, and even marketing messaging. It encompasses all customer interactions with a company and shapes their perception of the brand.

Customer Experience Models

Emotional CX Model

An emotional CX model is a framework used to enhance the customer experience by capturing and addressing customer's feelings throughout their interactions with a company. It's not just about making customers happy; it's about understanding their emotions and providing empathetic solutions. This model entails examining the various stages of the customer journey to examine how customers feel at each phase. 

Cognitive CX Model

When companies employ a Cognitive CX Model, they can analyze a vast array of data to gain insights into customers' thought processes and motivations. This model works by leveraging advanced technologies such as machine learning and natural language processing to extract information from various sources and make informed decisions about how to optimize the customer experience. By adopting this approach, businesses can not only solve immediate customer concerns but also anticipate future ones, develop new products and services, and build stronger relationships with their customers. Ultimately, a Cognitive CX Model allows companies to deliver personalized experiences that go beyond what customers expect, leading to increased loyalty and customer satisfaction.

Sensory CX Model

A Sensory CX Model is a framework designed to enhance the customer experience by integrating sensory elements into the overall design of a product or service. Unlike traditional CX models, which primarily focus on a customer’s rational needs and wants, the Sensory CX Model prioritizes sensory stimuli, such as sight, touch, and smell, to create a more memorable and satisfying experience. By leveraging our senses, businesses can create an emotional connection between the customer and their brand, which can lead to increased loyalty and sales. 

Behavioral CX Model

A Behavioral CX Model is a tool that helps organizations understand their customers' behavior and make informed decisions about how to improve their customer experience. It's all about analyzing data to understand how customers interact with the company and identifying points of friction or frustration. By taking a data-driven approach, companies can gain a deeper understanding of their customers' needs and preferences, and use that information to tailor their customer experience. The key to a successful Behavioral CX Model is to use a variety of metrics to capture different aspects of the customer experience and to constantly refine the model as new data becomes available. 

Brand Experience CX Model

A Brand Experience CX Model is a strategy that businesses use to create a positive customer experience with their brand. This model takes into account every interaction the customer has with the brand, from the first impression to post-purchase engagement. The aim of this model is to create a consistent and cohesive customer experience that differentiates the brand from competitors. By focusing on the customer's needs and emotions, businesses can evoke loyalty and advocacy among customers.

Customer Experience Frequently Asked Questions

What’s the difference between customer experience and customer service?

Customer service is more about addressing customers' needs or concerns while customer experience is about how a customer feels while interacting with a business.

Is customer experience part of marketing?

Customer experience is not only a part of marketing, it is one of the essential factors that drive the success of businesses today. Companies need to ensure a coherent and consistent experience for customers at every touchpoint, from the website to customer service and support.

What is customer experience?

Customer experience refers to the overall impression a customer gets from a brand or company, spanning all touchpoints including product or service quality, customer service interactions, and even marketing messaging.

How does customer experience drive business growth?

Customer experience drives loyalty, which in turn leads to repeat business and positive word-of-mouth referrals. Providing a seamless and personalized customer experience is a significant way to retain customers and keep them coming back for more.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.





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