We use cookies to collect and analyze information on site performance and usage, provide social media features, and enhance and customize content and advertisements. Learn more
Activations GLOSSARY


Back to Glossary

Table of contents

Text Link
Get the Playbook

What are Demographics?

Demographics are the statistical characteristics of a population, including age, gender, income, education level, and race. These data points can provide valuable insights into consumer behavior, market trends, and social issues. Understanding demographics is crucial for businesses to develop targeted marketing strategies and tailor their products to specific customer segments.

Examples of Demographics


Age is demographic information about how old a consumer is. Measuring age in demographics helps determine which age ranges a brand best fits. It also can help marketers determine where to spend their marketing dollars based on general habits and trends of specific age groups regarding digital presence or travel tendencies.


Gender describes how a person identifies rather than their sex, which is what they were assigned at birth. Gender is great demographic information that can help a brand marketer build a full consumer profile. By using gender, marketers can frame their messaging for specific audiences.


In demographics, location refers to the physical or geographic area where a consumer lives. Location can be defined on different scales, ranging from a small neighborhood to an entire region or country. Location can help identify behavior patterns, economic activity, and trends that can affect marketing spend.

Demographics Benefits in Marketing

More On-Point Messaging

By understanding the different demographic factors, such as age, gender, location, income, and lifestyle, a brand can develop targeted messages that are more meaningful and relevant to the intended audience. For instance, a brand that is targeting young adults would use a different tone of voice, choose different visuals, and use different platforms compared to one targeting the elderly.

Accurately Distribute Marketing Spend

With demographics, brands can tailor their messaging and ad placements to more effectively reach their desired audience and ultimately drive conversions. For example, if you're targeting older consumers, placing ads on social media platforms like Facebook may be more effective than on trendy, youth-focused apps like TikTok. By allocating marketing budgets in a targeted way, brands can optimize their spending to maximize ROI and ultimately grow their business.

Better Understand Consumers

With demographics, businesses can tailor their messaging to resonate with particular groups, adjust product offerings to meet specific needs, and allocate resources more efficiently. By paying attention to demographics, brands can create deeper connections with their target audience and ultimately drive greater success.

Demographics Frequently Asked Questions

What are Demographics?

Demographics are the statistical characteristics of a population, including age, gender, income, education level, and race. 

Why are Demographics important?

Demographics are important for brands because they help them better understand their customer, tailor messaging, and more accurately decide where to spend their marketing budget.

Which Demographics are the most important?

Demographics vary when it comes to what a brand finds useful. But the most common and important demographics are age, race, gender, location, and income.

How do you report Demographics?

Brands report on demographics by creating consumer profiles that uses demographic trends and patterns to create one fictional person that’s an average of all information.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.





Get the Playbook