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Activations GLOSSARY

Experiential Marketing

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What is Experiential Marketing?

Experiential marketing is the strategy of creating immersive experiences that engage customers with a brand. This approach can include anything from live events, pop-up shops, virtual reality or interactive installations, and product demos. The goal is to elicit emotions, memories, and valuable interactions that form a lasting connection between the user and the brand.

Types of Experiential Marketing

Field Marketing

Field marketing is a branch of marketing that focuses on drawing in consumers at events, public venues, and other non-traditional settings. Also known as experiential marketing, this type of marketing relies on creating interactive and engaging experiences that connect the brand with the customer, such as product samples, demonstrations, and promotional events.

Brand Activations

Brand activations are experiences that companies use to showcase their brand and products in a memorable and engaging way out in the field. These experiences can take many forms, from pop-up events and product demos to interactive installations and immersive experiences that transport consumers into the world of the brand where they are.

Pop Ups

Pop ups refer to experiential marketing installations that are usually temporary to promote a brand, product, or service. Pop ups come in different formats and can be indoor or outdoor events, activations, or experiences aimed at engaging the target audience in a unique and memorable way. Their main purpose is to grab the attention of the general public by offering something fresh, innovative, and unique that goes beyond the traditional crowded advertising channels.

Brand Homes

Band homes, sometimes called brand houses, are experiential and interpretive venues designed to connect brands and consumers to build advocacy, foster community, and grow revenue.

Benefits of Experiential Marketing

Increased Customer Engagement

Experiential Marketing creates an opportunity for consumers to interact with their brand in real life. By incorporating sensory elements such as sight, sound, taste, smell, and touch, brands can create a personal and emotional connection with their audience. This leads to a more engaged customer base as they feel like they are a part of the brand's story.

Improved Brand Perception

When consumers engage with a brand in a meaningful way, like trying a new product at a pop-up store or participating in an immersive event, it creates a lasting memory and increased brand perception. These positive experiences can trigger positive emotions and associations whenever they encounter your brand in the future - essentially creating powerful, sub-conscious brand advocates out of every customer.

Heightened Brand Recall

Experiential marketing has been found to be one of the most effective ways to improve brand recall. By incorporating interactive elements and encouraging active participation, the consumer is more likely to remember the experience and associate it with the brand.

Boost in Sales

Experiential marketing has become an increasingly popular for driving sales. By providing an immersive and memorable experience, customers not only develop a positive brand impression, but they are also more likely to share their experience with others which drives new buyers and returning customers. 

Experiential Marketing Frequently Asked Questions

What is Experiential Marketing?

Experiential marketing is the strategy of creating immersive experiences that engage customers with a brand. 

How do you measure Experiential Marketing?

You can measure experiential marketing and its success through return on investment, average transaction value, net promoter score (NPS), or database growth.

Why is Experiential Marketing important?

Experiential Marketing is important because it increases customer engagement, improves brand perception, heightens brand recall, and boosts sales.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.





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