We use cookies to collect and analyze information on site performance and usage, provide social media features, and enhance and customize content and advertisements. Learn more
Activations GLOSSARY


Back to Glossary

Table of contents

Text Link
Get the Playbook

What are Psychographics?

Psychographics are the characteristics and traits that define a particular group of people, such as their attitudes, values, interests, and lifestyles. Essentially, psychographics aim to give a more nuanced understanding of consumers beyond the usual demographics like age and gender. By gathering information on these variables, companies can create more targeted marketing campaigns catered to specific groups of people.

Types of Psychographics


Opinions are a key aspect of psychographics that help to paint a fuller picture of a person's personality and motivations. They encompass everything from political beliefs to preferred brands and products. By analyzing opinions along with other data points, businesses and organizations can better target their messaging and create more effective marketing strategies that speak to the beliefs and perspectives of the target consumers.


Values in psychographics refer to the beliefs and principles that drive consumer behavior. This concept delves deeper into the consumer's mindset, focusing on their attitudes and perceptions rather than just their demographic or geographic characteristics. Through values research, businesses can identify the principles that matter most to their customers, allowing them to craft messaging, experiences, and sponsorships that resonate with their audience.


Behavior in psychographics refers to the study of individuals' actions, decisions, and responses based on their attitudes, values, lifestyle, and personality. By understanding the customer's behavior patterns, businesses can tailor their marketing message and strategy to better cater to their target audience's needs and preferences.


Interests in psychographics refer to the activities, hobbies, and topics that individuals find appealing. These interests can be used to segment a target audience and provide insights into their behaviors and motivations. By using interests in psychographic profiles, brands can pinpoint which products and services will be more popular with their target audience, and which won’t resonate as well.

Benefits of Psychographics

Better Consumer Understanding

Understanding your customers is key to building a successful business. While demographics provide basic information about your target market, psychographics dive deeper into the values, beliefs, attitudes, and behaviors that drive their decision-making. By analyzing psychographic data, businesses can tailor their marketing messages, products, and services to their customers' needs and preferences.

More Impactful Messaging

With psychographics, businesses can develop a deeper understanding of their audience and craft messaging that speaks directly to their needs, wants, and desires. Factors like personality, lifestyle, interests, and values all contribute to building a better consumer profile to tailor messaging and communications o.

Pschographics Frequently Asked Questions

What are Psychographics?

Psychographics are the characteristics and traits that define a particular group of people, such as their attitudes, values, interests, and lifestyles. 

Can Demographics and Psychographics be used together?

Yes, demographics and psychographics can and should be used together. Both methods of understanding a consumer contribute to a full understanding of a buyer.

What’s included in Psychographics?

Psychographic traits include opinions, values, behavior, and interests.

Step 1: Evaluate Your Scheduling Software Needs

Before researching online booking systems, evaluating your business needs is essential. After all, you don’t want to overspend on bells and whistles when you only need an online form. For newer events looking to scale, a more sophisticated system might be the goal but not the starting point.

Consider the type and size of your business, the nature of your services, and the volume of transactions you handle. For instance, if you run tours and tastings, you should look at solutions meant for high-volume enterprises that can include add-on shirts, beer steins, and more.

Scheduling Software Flowchart

We made a helpful flowchart to help you decide if you’re ready to invest fully in online bookings or look into a free scheduling app, like Google Forms, as a better starting point.

As someone trying to make smart investment decisions, you don’t want to buy a booking and ticketing solution that doesn’t meet your needs. Use our guided questions to determine where you are in your investment journey.

Booking System flowchart
Use the flow to gauge where you are on your journey!

2. Compare Booking Page Features and Pricing

Booking Page Features

Once you have a clear idea of your business needs, you can compare online booking systems that meet your criteria. Have a list of your most essential needs and what would be nice for you to have. Some features you should consider including on your list include:

  • Website integration
  • Branded booking page
  • Configurability to match your brand
  • Payment processing and add-on sales
  • Automated reminders
  • Automatic data analysis
  • Feedback collection and analysis

Rank these on a scale of one to ten, with one being the least important and ten being the most important. That way, if you need to sacrifice a feature for a must-have, you’ll know exactly what you can do away with and what you can’t do without.

Scheduling Software Pricing

Besides shopping around for the right features, factor pricing into your decision. You want to use the scheduling software that gives you the best return on investment. So don't choose to sign up for the most expensive or cheapest option right off the bat — many times, you will need to look into more than just pricing on the surface.





Get the Playbook